TRADITION, TECHNOLOGY AND INNOVATION MARK THE COMPANY'S TRAJECTORY

The Brazilian industrial poultry industry was taking its first steps when the technology from Indústria de Máquinas Yamasa emerged. The company was founded in the 1960s, in the State of São Paulo, close to the city of São Paulo. city of Bastos, which was beginning to be recognized for its large egg production, and which in the future would be the Egg Capital.

Yamasa was born by the hands of Japanese immigrant Yorio Yamazaki, a man with an inventive spirit who wrote his name in the history of Brazilian poultry by creating some of the first egg washing and grading machines to meet Brazil's emerging egg production. The machines built by Yorio accelerated production in the egg rooms and contributed to the professionalization of poultry farming.

Yamasa started operations in Pompéia, later moving to the city of Rinípolis, also in Oeste Paulista, a municipality of its own. Close to the effervescent productive center of the Egg Capital. There, the company inaugurated a dynamic pace of production, as the Yamasa equipment was already used. gained market due to their efficiency and practicality.

In the 1970s, the pioneer Yorio was joined by his son Nelson Yamasaki, who started to help his father in running the business. It was during this period that the company adopted new administrative concepts, focusing on improving the machines invented by Yorio. With the growth in production, it was also necessary to organize a sales team to serve the various Brazilian regions.

Yamasa ushered in a new era of accelerated growth and innovations, even living with long periods of crisis. It was the 1980s and 1990s.

At the turn of the Millennium, the 2000s continued with a flavor of challenges, and with new and exciting opportunities. Globalization was arriving and, by opening doors to the world, it also expanded Yamasa’s opportunities.

The company and its team began to participate more frequently in sector fairs held in Brazil, in other Latin American countries, and in the United States. Thus, he built a network of relationships and representatives in other regions of the Americas, strengthening the sales team in Brazil and putting new ideas into practice for the product portfolio.

But the challenges do not stop. Serving the market, Yamasa invested in the modernization of large equipment and created the Incubation Equipment Division, Yamasa Hatching Division (YHD), a sector that completed 12 years in 2020 and has been growing quickly with hatcheries and breeders.

The strategy of internationalizing the Yamasa brand brought positive results. In 2010, the company received the Exporta São Paulo Award, created by the State Government.

In 2015, the Yamasa Machinery Industry celebrated 50 years innovating in poultry technology and automation with a solid presence in more than 25 countries in the world.